Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2019 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.

This varies depending on the size of your agency and what you tend to specialise in. Below is a list of roles commonly found in a digital marketing agency:

• Managing Director/Founder
• Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.
• Graphic Designer
• UI Designer: This is someone who specialises in user friendly website design.
• Web Developer
• Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.
• Social Media Marketer

Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!

Keywords are the words and phrases that searchers use– usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.

A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!

Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?

Inbound Marketing is a term which was invented by HubSpot. Here’s what they have to say about it:

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have”

Outbound marketing is the Television advert that interrupts your TV show regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case.

“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel

This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!

There is no one-size-fits-all answer to this question. The speed at which you see results will be based on:

• Your current status — How well does your site rank now? What is your site’s current conversion rate? What is your site’s domain authority and link profile?
• Your competition — How aggressive is your competition — are they already dominating the search engine rankings and you want to catch up? Or are you the front-runner? Are the keywords you’re interested in very competitive? From a search engine rankings perspective, competition is a critical factor to consider.
• Your budget — This determines the amount of work we can do together each month. If you have aggressive growth goals and heavy competition, you should take that into consideration when you choose your digital marketing budget.

That said, we generally see results around the six-month mark, while it’s a safe bet to count on a full 12 months to really build a comprehensive digital marketing program that’s firing on all cylinders.

Our programs are billed as a monthly retainer and range from 25,000 L.E /month to 75,000 L.E/month.

Please don’t. Bought email lists are basically just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls-to-action. This way you are not only protecting your company’s reputation but you are also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

Around here we like the saying:

“If you can’t measure it, you can’t improve it.”

We report on the metrics that matter to your business. The most important metric is leads (via form and via phone). All other metrics are simply a means to that end. That said, we also report on website traffic, conversion rate, top pages and downloads of premium content (white papers, ebooks, webinars, etc.,).

You’ll be working with a whole team of talented professionals. Your main point of contact will be your dedicated marketing consultant. Your consultant will be in constant communication with you, generally on weekly status update calls, and of course via email. You will have a dedicated team committed to your business. Your team will consist of:

• Strategist
• Senior consultant
• Consultant
• SEO expert
• Content strategist
• Copywriter
• Graphic designer
• Web developer
• Social media specialist
• Photographer & Videographer

You literally have an entire agency of experts working on your account in their respective disciplines.

The program is operated on a monthly retainer basis. We provide you with a custom digital marketing plan to reach your business goals and then we execute on that plan. The initial strategic plan that we provide outlines the tactics we will execute over the following 12 months.

Before we start the retainer, we agree on what success looks like, and then we work towards that as our goal. Most times this means agreeing on a set amount of leads to be generated within the first year of the relationship. We set a number and work toward it.

This depends on the factors we mentioned in the above question. To date, our clients have experienced anywhere from a 20%–50% increase (year-over-year) in revenue from our digital marketing program (again depending on all the above-listed conditions).

Yes. PR is an important part of digital marketing. We write press releases and have multiple writers on staff who have written for news publications in the past. They are very experienced in both writing press releases and evaluating the newsworthiness of content for PR.

If you use Vital to write the release, we have memberships with both wire services, therefore you do not need to pay for a membership. We do not mark up the cost of the wire service, the discount is passed straight through to you and you will see the invoice from the service.

Yes. Our team is inbound and partner certified Google Adwords.

Of course. This is fairly common. Many of our clients work with other marketing-related agencies. We have no problem collaborating, and even finding ways to incorporate the work you’re doing with your other agencies into our program. We’re all working toward the same goal.