Digital Marketing

(Soon)

This program is currently pending approval from the Supreme Council of Universities and is expected to be offered starting Fall 2026.

Program Details:

Courses: 46	Duration: 4 Years	Credit Hours: 130 Cr.Hrs.
Language of Study: English	Annual Fees (Egyptian Students): 89,600 EGP	Annual Fees (Egyptian Students): 250 USD/ Cr. Hr.

Program Overview

The Digital Marketing program equips students with a strong foundation in marketing principles and advanced digital strategies to succeed in today’s technology-driven business environment.

The program integrates traditional marketing knowledge with modern digital tools, data analytics, and consumer engagement strategies.

Students develop expertise in social media marketing, digital advertising, content creation, and marketing analytics. Through analytical and creative learning, graduates gain the skills needed to design, manage, and optimize marketing campaigns across multiple digital platforms.

The program emphasizes innovation, ethical practice, and data-driven decision-making to prepare graduates for dynamic careers in digital marketing and brand management.

What Does a Graduate Do?

Digital Marketing graduates design and manage digital campaigns that promote brands, products, and services across online platforms.

They analyze consumer behavior, create engaging content, and optimize marketing strategies using data and analytics. Graduates work across multidisciplinary teams to enhance brand presence, improve customer engagement, and drive business growth in digital environments.

Potential Career Opportunities

Graduates of the Digital Marketing program are prepared for diverse roles across marketing and digital media environments, including:

Digital Marketing Specialist
Social Media Manager
Content Strategist
Brand Manager
Marketing Data Analyst
Email Marketing Manager
E-commerce Manager
Digital Advertising Consultant
Marketing Automation Specialist

Accreditation

The University of Science and Technology at Zewail City is officially accredited by the Supreme Council of Universities in Egypt.

Key Areas Of Study

Digital marketing strategy
Social media marketing and management
Content marketing and storytelling
Digital advertising and campaign management
Marketing analytics and data-driven decision-making
Search engine optimization (SEO) and search marketing
E-commerce and digital platforms
Marketing automation and customer engagement

Learning Outcomes

Graduates of the Digital Marketing program will be able to:

Design and implement digital marketing strategies
Analyze marketing data and campaign performance
Create engaging digital content across platforms
Apply marketing analytics tools and technologies
Communicate effectively in marketing environments
Work effectively in collaborative teams
Apply ethical and responsible marketing practice

Graduation Requirements

To earn a Bachelor of Science in Digital Marketing, students complete a structured study pathway that combines marketing fundamentals, analytics, and digital strategy training.